Website development

We are Makklays. We help to realize the idea.

Landing Page


Landing Page price and development at Makklays.
Each site is unique, has a clean code, developed according to coding standards, we offer the following packages:



Simple

300 $

  • ✔ Development time 5-7 days
  • ✔ Design in corporate colors
  • ✔ Adaptability for all devices
  • ✔ Basic SEO optimization
  • ✔ PHP7, HTML5, CSS3, jQuery
  • ✔ Sending and collecting leads by email
  • ✔ Training to work with the site
Order development

Standart

350 $

  • ✔ Development time 5-7 days
  • ✔ Design in corporate colors
  • ✔ Translation of the page into several languages (2-3 pcs.)
  • ✔ Adaptability for all devices
  • ✔ Basic SEO optimization
  • ✔ PHP7, Laravel, HTML5, CSS3, jQuery
  • ✔ Sending and collecting leads by email
  • ✔ Integration with external services (Bitrix, etc.)
  • ✔ Administrative panel with a list of leads (from the database)
  • ✔ Training to work with the site
  • ✔ Installing https
  • ✔ Domain name as a gift (.com.ua)
Order development

Individual

400 $

  • ✔ Development time 5-7 days
  • ✔ Unique design
  • ✔ Translation of the page into several languages (3-5 pcs.)
  • ✔ Adaptability for all devices
  • ✔ Basic SEO optimization
  • ✔ PHP7, Laravel, HTML5, CSS3, jQuery, Vue.js
  • ✔ Sending and collecting leads by email
  • ✔ Integration with external services (Bitrix, etc.)
  • ✔ Administrative panel with a list of leads (from the database)
  • ✔ Statistics on referral sources (from FB, Google)
  • ✔ Telegram bot with data output (3-5 commands)
  • ✔ Training to work with the site
  • ✔ Installing https
  • ✔ Domain name as a gift (.com.ua)
Order development

Landing page - what is it? - this is a landing page for collecting contacts of interested visitors or sales of goods. Sometimes, landing is a temporary solution before launching a full-fledged corporate website. As a rule, this is a one-page site on which information on the provided service or product, which improves the effectiveness of advertising.

Visitors get to the landing pages of the site through contextual, banner, targeted advertising and email newsletter. The main task of landing sites is the conversion of visitors into a lead or a buyer, the motivation of a visitor to commit the target action. Such an action may be: purchase, subscription to newsletter, registration on the site, downloading the information provided, sending the visitor’s contacts.

Unlike the site, the landing page doesn’t include links where the user can leave the page, since there is no personal account. All links lead either to landing elements - informational parts, or to the contact form.

The purpose of the landing is to focus the user on one offer (a specific service or product). Because the whole Landing information aims to sell this product or service. It uses one key call to action. So to speak, one direction vector for the visitor.

Makklays - Landing page - image1

Why do you need a landing page?


Landing pages are in demand in the process of promoting a product or launching a new product on the market, largely due to the fact that they can increase your conversion rate in the most affordable and profitable way for you. And all because landing pages (landing pages) are designed to optimize conversion:

1. Landings have phrase / ad match - this is when the title of your ad matches landing page title (competent seo optimization). This fact is an obvious confirmation for visitors that they hit the right page that interests them.

For example, the phrase “marketings tool” repeats the landing page title and as if enhances its effect. Thus, the visitor knows for sure that he got to the site on which he was going. The phrase match between the headings of the ad and the landing page avoids the confusion that inevitably arises, if a person, requesting something specific and specific, goes to the main page of the site, where he again you have to look for the desired section. Do not mislead visitors - use a uniform wording.

2. Attention ratio 1:1. This coefficient means that the number of clickable elements on the page is equal to the number of goals pages, that is, the landing page has no random visitors. An ideal landing should pursue the achievement of only one specific goal. And any element that is not related to the target action is recognized as distracting and scattering the attention of the visitor.

This condition is necessary for effective landing and coverage on the Internet. Do not allow visitors to leave the landing without committing target action. In order to prevent this from happening and to minimize the possibility of implementing such a scenario, you need to remove everything from the landing page extraneous clickable elements.

It’s good practice when the landing page has only one goal and contains a clickable element corresponding to it - the “Order Product” button.

3. Ease of conducting a split test or A/B tests. The goal of A / B tests is to find the best landing option that generates maximum number of leads.

Comparing with each other different options of one landing, you can determine what your target audience is reacts best, try out some new tactics and tools, and repeat this process exactly as much, how much it takes to find the most effective option - such a combination of elements that give maximum number of conversions from a landing page.

It is also important to note that it’s much easier to conduct a split testing of a landing than the main page of a corporate website or online store, and all because that you are dealing with only one goal aimed at one action of the visitor, and not with several.

What are the components of an effective landing?


Makklays - Landing page - image2

1. Main heading
2. Secondary heading (subheading)
3. USP (Unique Selling Proposal)
4. Confidence indicators
5. The main call to action button
6. Secondary call to action
7. Lack of navigation menu
8. Images, video
9. Capture shape, lead shape

Social media advertising and landing page promotion


Modern users use social networks no less than search engines. Many people do not imagine their everyday life without Twitter, Facebook, Vkontakte, Instagram, Google and many other sites. Does it all Social networks are very promising sources of targeted traffic for a landing page. How to get it? Advertising service is the main business of social networks. And the ad here is very precisely directed to different layers of the target audience. Users fill out profiles, like and repost themselves, as well as subscribe to different communities on a social network. And the algorithms of social networks and their large computing power, analyze all this data in order to calculate and understand the interests of different users (users) and their tastes.

Findings


Despite the fact that landing is just one landing page with information. She is very informative. It became clear to us what kind of business landings are suitable for. Also, you need to remember that there are tasks and goals that cannot be realized with even the highest quality landing page. In most In all cases, all traffic to the landing page (landing page) is attracted by paid, and quite expensive ways. Therefore, it is very important to seriously approach the stage of development and optimization of the landing page. It is worth adding that with a large number of goods and a desire to cover each on the Internet, there may be little landing. Then manufacturers prefer online store or online catalog. In practice, we see that numerous template solutions do not give the desired result. Landing really works, but requires a professional approach. The use of template solutions has led many businessmen to become disillusioned with the landing page concept. Major Asian and European brands are actively promoting their products with the help of a landing page.